Social Listening: How SaaS Founders Find Their First 100 Customers
Stop cold emailing. Discover how social listening on Twitter and Reddit can help you find customers who are already looking for your product.
The Problem with Cold Outreach
Cold emails have a 1% response rate. Why? Because you're interrupting people. Social listening flips the script. You're finding people who are already talking about the problem you solve.
Where to Look
Twitter (X) and Reddit are the two best places for real-time conversations. Founders often search for their competitor's names to find unhappy customers.
The "Competitor Alternative" Strategy
Search for "[Competitor Name] alternative" or "hate [Competitor Name]". These are your hottest leads. They have the budget, they have the need, and they require a solution immediately.
Automating the Process
Manually searching these platforms takes hours. Automation tools can alert you instantly when relevant keywords are mentioned, allowing you to be the first to respond.